
Upcoming Events

Social Media & Email Marketing Strategies
ABOUT THE COURSE:
Join our dynamic 5-week workshop tailored for small business owners, focusing on mastering social media and email marketing to boost your business growth.
WHAT YOU’LL LEARN:
Strategically organize your marketing content categories and identify the right mixture.
Workshop your email marketing plans and understand the strategic ways to direct traffic to your website.
How to maximize your time & energy by teeing up successful campaigns that will drive sales.
**This Bootcamp is designed to be interactive and include practical application of what you are learning.
WHEN & WHERE?
Every Monday starting April 21st until May 19th
11:00am - 12:30pm
Online via Zoom
COST: $50

Websites Workshop: Critique, Analyze, & Optimize
Together, let’s look at business websites and identify best practices to build an online community, and convert visits into sales. Leave with a list of actionable items you can adopt to improve your online presence.
ABOUT:
YWahine Wednesdays is an educational and networking program by the YWCA Maui Women’s Business Center - a regularly scheduled event to bring together business owners, from startup to established corporations, as well as those curious to become an entrepreneur.
Learn from experts and guest speakers and become part of a network of entrepreneurs on Maui, who are driven to promote locally made products and services, and create positive change for the community. At YWCA’s Maui Women Business Center, we are women helping women succeed!
If you are looking to refresh your website or in the process of building one, this workshop is for you!
-Explore eCommerce strategies to increase sales and enhance customer experience.
-Learn some marketing techniques for product promotion via social media, email marketing, and SEO.
-Understand the risks and challenges to opening an online store, as well as the potential for success if done right!
SPEAKER:
Kit Z. Furukawa
Kit is a business owner and marketing consultant under Kit Zulueta Productions LLC. She has served in various leadership positions in the County of Maui and UH Maui College before becoming a full-time entrepreneur. She is the creator behind Mystery Maui Escape Room and co-founded PBN's "Startup to Watch" Maui Chili Chili Oil with her husband Deron.
This is a free event.

AI Essentials for Busy Entrepreneurs: How to Streamline, Scale, Succeed
ABOUT THIS WORKSHOP:
Join us for a two-part webinar designed to help entrepreneurs harness the power of AI for efficient operations by learning easy-to-use tools that free up your time. Automate tasks, make informed choices based on data, and streamline the way you run your business. We’ll show you how to save time, reduce costs, and lay the foundation for long-term growth.
SESSION TOPICS:
Discover how AI can simplify daily tasks and free you up for strategic thinking.
Streamline operations, reduce costs, and plan for long-term growth.
Explore user-friendly apps and processes that automate everything from marketing to customer interactions.
Learn to interpret key insights and use data to make fact-based decisions that strengthen your business.
SESSION DATES & TIMES:
Thursday, March 27th, 2025 -- 11:00 - 12:30p
Thursday, April 3rd, 2025 -- 11:00 - 12:30p
FACILITATED BY:
Nicole Cacal, Business Strategy & Technology Advisor
Advanced registration is required.
This workshop is hosted online via Zoom.

Creating a Viable Business Model in 30 Days
ABOUT THIS WORKSHOP:
Join the Maui Women’s Business Center for a 3-part series to build a strong, actionable business model in just 30 days. This program is designed for entrepreneurs seeking practical guidance, a supportive community, and the confidence to launch a thriving venture.
SESSION TOPICS:
Business Model Canvas Deep-Dive
Market Validation & Financial Feasibility
Action-Orientated Planning for Launch
FACILITATED BY:
Nicole Cacal, Business Strategy & Technology Advisor
DATES & TIMES:
Wednesdays, March 5th-19th, 2025
11:00a-12:30p
Free online via Zoom.

Marketing Your E-Commerce Product
Join the Maui Women’s Business Center for a new high-impact small business marketing course focused on your E-Commerce product.
This course is focused on the busy business owner with a new or existing product.
You will meet in a live virtual format (Zoom) for a 90-minute workshop session once a week for 5 weeks.
Topics include:
-Understanding who to focus marketing your product to.
-Creating a solid product description.
-Using social media to drive product sales.
-Developing an email marketing strategy that works.
Fee: $50